Your website gets traffic but no enquiries: 12 causes and how to check each

“The site gets visitors but nobody contacts us” is one of the most common things we hear. It usually has more than one cause. The fastest way to find them is to check in a fixed order, cheapest first. Don’t redesign anything until you’ve done the first six checks: several of them take minutes and can change the answer completely.

First, define what counts as an enquiry

Write down every way a customer can reach you from the website:

• the contact form
• a phone call from a tap-to-call link
• a WhatsApp message
• a booking
• an email link

In the UAE, WhatsApp and phone often outnumber forms for service businesses. If you only count forms, you may be missing most of your enquiries.

The 12 checks, in order

1. You’re not counting all your enquiries

Check (5 minutes): In Google Analytics, check which events are marked as key events. Is there an event for a form submission, a WhatsApp tap and a phone tap? Then ask whoever answers the phone and WhatsApp how many enquiries came in last month.

Fix: Create an event for each contact method and mark it as a key event. If the website says nobody enquired but your team says ten people did, the problem is tracking, not the website.

2. The form doesn’t work, or sends to an inbox nobody reads

Check (5 minutes): Send the form from your phone. Did the email arrive? In which inbox, and did it land in spam? Does the “thank you” message appear?

Fix: Send form notifications to an inbox that someone checks daily, and to your CRM if you have one. Test the form every month, and after any change to the website. Forms break silently.

3. It’s the wrong traffic

Check (10 minutes): In Analytics, look at the countries, cities and landing pages for last month’s visitors. Are they in the areas you serve? Are they landing on pages that sell (services, pricing, contact), or on an old blog post that ranks for something unrelated?

Fix: If most visitors are outside your service area, or are reading pages unrelated to what you sell, more traffic won’t help. Focus effort on the pages and searches that match what you sell and where you sell it.

4. The first screen doesn’t say what you do, for whom and where

Check (2 minutes): Show your homepage on a phone to someone who doesn’t know your business, for five seconds. Then ask: what does this company do, who is it for, and where does it operate?

Fix: Rewrite the top of the page so it answers those three questions in plain words, for example “Deep cleaning for villas and apartments in Dubai and Sharjah”. Put clever lines further down.

5. The next step is hard to find on a phone

Check (2 minutes): On a phone, without scrolling, can you see a way to contact you? Is it the same label everywhere?

Fix: Pick one main action, such as “WhatsApp us” or “Book a visit”, and show it on the first screen and after each section. Keep secondary options (email, form) available but quieter.

6. The WhatsApp or phone link is broken

Check (2 minutes): Tap your WhatsApp button and your phone link on an iPhone and an Android phone.

Fix: A WhatsApp click-to-chat link uses the full international number with no plus sign, spaces or leading zero: https://wa.me/9715XXXXXXXX. You can add a pre-filled message with ?text=, for example ?text=Hi%2C%20I%27d%20like%20a%20quote. Phone links use tel:+9715XXXXXXXX. A UAE mobile written as 05X… without the country code is a common reason these links fail.

7. The form asks for too much

Check (5 minutes): Count the required fields. Is there a CAPTCHA that is hard to complete on a phone? Do error messages say what went wrong?

Fix: Ask only for what you need to reply: name, a way to contact them and the request. Collect everything else on the call. Make the phone number field accept spaces and the +971 prefix.

8. The site is slow on mobile

Check (5 minutes): Run your main pages through PageSpeed Insights and look at the field data for mobile. Google’s “good” thresholds are measured at the 75th percentile of visits:

• Largest Contentful Paint (LCP) within 2.5 seconds
• Interaction to Next Paint (INP) of 200 milliseconds or less
• Cumulative Layout Shift (CLS) of 0.1 or less

Fix: The usual culprits are oversized images, too many scripts (chat widgets, trackers, sliders) and slow hosting. Fix the biggest one first and measure again.

9. Visitors can’t tell if you’re real

Check (5 minutes): Is there a real address or service area, real photos of your team or work, and reviews someone can verify (for example, a link to your Google reviews)?

Fix: Replace stock photos with real ones. Show the reviews you already have and where they come from. Add specifics a visitor can check: your service areas, how long you’ve operated, your licence or the authority you’re licensed by where relevant. Only include claims you can back up.

10. Visitors can’t tell if you’re in their budget

Check (2 minutes): Is there any price signal on the site: a “from” price, a typical range, or an explanation of what changes the price?

Fix: You don’t have to publish a price list. But a range, or a short “what affects the price” section, keeps out people who can’t afford you and gives everyone else the confidence to ask. Our own website cost guide is an example of explaining price without a fixed list.

11. People land on a page that doesn’t match what they searched or clicked

Check (10 minutes): For each ad and each high-traffic search term, open the page it leads to. Does the headline match the promise in the ad or the search?

Fix: Send each campaign to the page for that specific service, not the homepage. If the page doesn’t exist yet, that is your next page to build. If you run ads, this check alone can be worth more than a redesign.

12. Each service is buried on one long page

Check (5 minutes): Does every service you want enquiries for have its own page, with what’s included, who it’s for, the price signal and a contact button?

Fix: Give each main service its own page. It helps visitors find the right detail, and it gives search engines a clear page to show for each service.

How to prioritise what you find

Score each failed check on two things:

• Impact: does it block every enquiry (a broken form) or only some (slow on old phones)?
• Effort: minutes, hours or days?

Fix high-impact, low-effort items first. Checks 1, 2 and 6 are usually both. Measure for at least two to four weeks after each change before judging it. Small sites get few enquiries, so a week of data can easily mislead you.

The free checklist calculates this priority score for you.

When it’s not the website

If all 12 checks pass and enquiries are still low, look upstream and downstream:

• Upstream: not enough of the right people are visiting. That’s a traffic problem: search visibility, Google Business Profile, ads.
• Downstream: enquiries arrive but go cold because nobody replies fast enough. That’s a follow-up problem. A simple CRM with reminders usually fixes it. See HubSpot vs Zoho vs Pipedrive for choosing one.

Frequently asked questions

How many enquiries should my website get?

There’s no reliable universal benchmark. It depends on your market, price, and how people find you. Compare your site with itself instead: measure enquiries per 100 visitors to your service pages, change one thing, and compare the next month.

Should I add a chatbot?

Only after the basics work. A chatbot can’t fix a broken form, a wrong phone link or a page that doesn’t say what you do. If customers already prefer WhatsApp, a clear WhatsApp button is often enough.